--- title: Journey to Becoming a B Corp, Outdoor Advocacy and What's a B Corp? description: The “B” stands for benefit. In our case, when it comes to outdoor advocacy and social impact. Learn about our journey and the basics of what a B Corp is. image: https://blog.avid4.com/hubfs/201606-5261-avid2%20(1)-1.jpg --- **[What's new about camp in 2024?](https://avid4.com/2024)** [COVID RESPONSE](https://avid4.com/summer-updates/covid-19-policies) [Login](https://campsself.active.com/Avid4AdventureNew) [Store](https://gear.avid4.com/) [Help Center](https://help.avid4.com/help) ![](https://avid4.com/wp-content/themes/avid-v3/images/mobile-menu-open.svg) ![](https://avid4.com/wp-content/themes/avid-v3/images/mobile-menu-close.svg) [![](https://avid4.com/img/avid-logo.png)](https://avid4.com/) ![](https://avid4.com/wp-content/themes/avid-v3/images/mobile-logo.svg) CAMPS LOCATIONS ABOUT US JOBS [![](https://avid4.com/wp-content/themes/avid-v3/images/camp.png) NEW CAMPS ![](https://avid4.com/wp-content/themes/avid-v3/images/camp.png)](https://avid4.com/programs-overview/) CAMPS - [Camps](https://avid4.com/programs-overview) - [Day Camps](https://avid4.com/day-camps) - [Camp At Home](https://avid4.com/camp-at-home) - [Camp On The Go](https://avid4.com/camp-on-the-go) - [Valmont Bike Park](https://avid4.com/colorado-boulder-valmont-bike-park-camps-day) - [Overnight Camps](https://avid4.com/overnight-camps) - [Expeditions](https://avid4.com/expedition-camps) - [Resident Camps](https://avid4.com/resident-camps) - [Grades](https://avid4.com/programs-overview) - [PreK - K](https://avid4.com/programs-overview?grade%5B0%5D=pre-k&grade%5B1%5D=k&date_range) - [1st - 2nd Grade](https://avid4.com/programs-overview?grade%5B0%5D=1&grade%5B1%5D=2&date_range) - [3rd - 4th Grade](https://avid4.com/programs-overview?grade%5B0%5D=3&grade%5B1%5D=4&date_range) - [5th - 6th Grade](https://avid4.com/programs-overview?grade%5B0%5D=5&grade%5B1%5D=6&date_range) - [7th - 8th Grade](https://avid4.com/programs-overview?grade%5B0%5D=7&grade%5B1%5D=8&date_range) - [9th - 10th Grade](https://avid4.com/programs-overview?grade%5B0%5D=9&grade%5B1%5D=10&date_range) - [11th - 12th Grade](https://avid4.com/programs-overview?grade%5B0%5D=11&grade%5B1%5D=12&date_range) - [See All Camps](https://avid4.com/programs-overview) Locations - [Colorado](https://avid4.com/colorado-camps) - [Boulder](https://avid4.com/colorado-boulder-camps) - [Castle Rock](https://avid4.com/colorado-castle-rock-camps) - [Colorado Springs](https://avid4.com/colorado-colorado-springs-camps) - [Denver, Greenwood](https://avid4.com/colorado-greenwood-camps) - [Denver, Lowry](https://avid4.com/colorado-lowry-camps) - [Denver, Central Park](https://avid4.com/colorado-central-park-camps) - [Denver, Wash Park](https://avid4.com/colorado-wash-park-camps) - [Golden](https://avid4.com/colorado-golden-camps) - [Highlands Ranch](https://avid4.com/colorado-highlands-ranch-camps) - [Lafayette](https://avid4.com/colorado-lafayette-camps) - [Superior](https://avid4.com/colorado-superior-camps) - [California](https://avid4.com/california-camps) - [Burlingame](https://avid4.com/california-burlingame-camps) - [Mill Valley](https://avid4.com/california-mill-valley-camps) - [Oakland](https://avid4.com/california-oakland-camps) - [Orinda](https://avid4.com/california-orinda-camps) - [Palo Alto](https://avid4.com/california-palo-alto-camps) - [Santa Rosa](https://avid4.com/california-santa-rosa-camps) - [Oregon](https://avid4.com/oregon-camps) - [Bend](https://avid4.com/oregon-bend-camps) - [Portland](https://avid4.com/oregon-portland-camps) ABOUT US - [About Us](https://avid4.com/about-us/) - [Inclusivity](https://avid4.com/culture-of-inclusivity/) - [Auction Donation Request](https://avid4.com/auction-donation-request/) - [Leadership](https://avid4.com/about-us/leadership-team-2/) - [Press](https://avid4.com/about-us/press/) - [Financial Assistance](https://avid4.com/scholarship/) - [Partners](https://avid4.com/about-us/partners/) - [Jobs](https://avid4.com/jobs/summer-jobs-overview) JOBS - [Why Work With Us](https://avid4.com/jobs/summer-jobs-overview/) - [Compensation](https://avid4.com/jobs/compensation/) - [Inclusivity](https://avid4.com/culture-of-inclusivity/) - [FAQs](https://avid4.com/jobs/faqs/) - [Positions](https://avid.workbrightats.com/jobs/) - [Staff Portal](https://help.avid4.com/help/staff-portal?_ga=2.139532913.379522487.1606095775-1720513239.1604422259) - [![](https://avid4.com/wp-content/themes/avid-v3/images/pre-camp.svg) Login](https://campsself.active.com/Avid4AdventureNew?__hstc=100965726.0722881a3a3ce4d5db8cf4dd0fd14c4b.1604422280482.1606238273823.1606253249890.60&__hssc=100965726.64.1606253249890&__hsfp=514153516&_ga=2.132184524.379522487.1606095775-1720513239.1604422259) - [![](https://avid4.com/wp-content/themes/avid-v3/images/user.svg) Store](https://gear.avid4.com/) - [![](https://avid4.com/wp-content/themes/avid-v3/images/store.svg) Help Center](https://help.avid4.com/help) ### Overview - [Day Camps](https://avid4.com/day-camps) - [Camp At Home](https://avid4.com/camp-at-home) - [Camp On The Go](https://avid4.com/camp-on-the-go) - [Expeditions](https://avid4.com/expedition-camps) - [Resident Camp](https://avid4.com/resident-camps) ### States - [California](https://avid4.com/california-camps) - [Colorado](https://avid4.com/colorado-camps) - [Oregon](https://avid4.com/oregon-camps) ### [Camps](https://avid4.com/programs-overview) - [Day Camps](https://avid4.com/day-camps) - [Camp At Home](https://avid4.com/camp-at-home) - [Camp On The Go](https://avid4.com/camp-on-the-go) - [Valmont Bike Park](https://avid4.com/colorado-boulder-valmont-bike-park-camps-day) ### [Overnight Camps](https://avid4.com/overnight-camps) - [Expeditions](https://avid4.com/expedition-camps) - [Resident Camps](https://avid4.com/resident-camps) ### [Grades](https://avid4.com/programs-overview) - [PreK - K](https://avid4.com/programs-overview?grade%5B0%5D=pre-k&grade%5B1%5D=k&date_range) - [1st - 2nd Grade](https://avid4.com/programs-overview?grade%5B0%5D=1&grade%5B1%5D=2&date_range) - [3rd - 4th Grade](https://avid4.com/programs-overview?grade%5B0%5D=3&grade%5B1%5D=4&date_range) - [5th - 6th Grade](https://avid4.com/programs-overview?grade%5B0%5D=5&grade%5B1%5D=6&date_range) - [7th - 8th Grade](https://avid4.com/programs-overview?grade%5B0%5D=7&grade%5B1%5D=8&date_range) - [9th - 10th Grade](https://avid4.com/programs-overview?grade%5B0%5D=9&grade%5B1%5D=10&date_range) - [11th - 12th Grade](https://avid4.com/programs-overview?grade%5B0%5D=11&grade%5B1%5D=12&date_range) ### [See All Camps](https://avid4.com/programs-overview) ### Overnight Camps - [Colorado, Boulder Area](https://avid4.com/colorado-boulder-expeditions) - [Colorado, Mt. Evans](https://avid4.com/mt-evans-camps) - [Colorado, Windy Peak](https://avid4.com/windy-peak-camps) - [California, East Bay](https://avid4.com/california-sly-park-expeditions) - [Oregon, Portland](https://avid4.com/oregon-portland-expeditions) - [Wyoming, Curt Gowdy](https://avid4.com/wyoming-curt-gowdy-expeditions) ### [Colorado](https://avid4.com/colorado-camps) - [Boulder](https://avid4.com/colorado-boulder-camps) - [Castle Rock](https://avid4.com/colorado-castle-rock-camps) - [Colorado Springs](https://avid4.com/colorado-colorado-springs-camps) - [Denver, Greenwood](https://avid4.com/colorado-greenwood-camps) - [Denver, Lowry](https://avid4.com/colorado-lowry-camps) - [Denver, Central Park](https://avid4.com/colorado-central-park-camps) - [Denver, Wash Park](https://avid4.com/colorado-wash-park-camps) - [Golden](https://avid4.com//colorado-golden-camps) - [Highlands Ranch](https://avid4.com/colorado-highlands-ranch-camps) - [Lafayette](https://avid4.com/colorado-lafayette-camps) - [Superior](https://avid4.com/colorado-superior-camps) ### [California](https://avid4.com/california-camps) - [Burlingame](https://avid4.com/california-burlingame-camps) - [Mill Valley](https://avid4.com/california-mill-valley-camps) - [Oakland](https://avid4.com/california-oakland-camps) - [Orinda](https://avid4.com/california-orinda-camps) - [Palo Alto](https://avid4.com/california-palo-alto-camps) - [Santa Rosa](https://avid4.com/california-santa-rosa-camps) ### [Oregon](https://avid4.com/oregon-camps) - [Bend](https://avid4.com/oregon-bend-camps) - [Portland](https://avid4.com/oregon-portland-camps) ### Our Core Values - [Live Fun](https://avid4.com/about-us/#corevalues) - [Live Environment](https://avid4.com/about-us/#corevalues) - [Live Truth](https://avid4.com/about-us/#corevalues) - [Live Smart(er)](https://avid4.com/about-us/#corevalues) - [Live Gratitude](https://avid4.com/about-us/#corevalues) - [Live Empowered](https://avid4.com/about-us/#corevalues) - [Live Balanced](https://avid4.com/about-us/#corevalues) - [Live Community](https://avid4.com/about-us/#corevalues) - [About Us](https://avid4.com/about-us) - [Inclusivity](https://avid4.com/culture-of-inclusivity) - [Auction Donation Request](https://avid4.com/auction-donation-request/) - [Leadership](https://avid4.com/about-us/leadership-team-2) - [Press](https://avid4.com/about-us/press) - [Financial Assistance](https://avid4.com/scholarship) - [Partners](https://avid4.com/about-us/partners) - [Jobs](https://avid4.com/jobs/summer-jobs-overview) ### Need Help? - [Housing Resources](https://avid4.com/jobs/instructor-housing-options/) - [College Interns](https://avid4.com/jobs/college-internships/) - [Why Work With Us](https://avid4.com/jobs/summer-jobs-overview/) - [Compensation](https://avid4.com/jobs/compensation/) - [Inclusivity](https://avid4.com/culture-of-inclusivity/) - [FAQs](https://avid4.com/jobs/faqs/) - [Positions](https://avid.workbrightats.com/jobs/) - [Staff Portal](https://help.avid4.com/help/staff-portal) [Day](https://blog.avid4.com/blog/journey-to-becoming-a-b-corp#finder-day) [Resident](https://blog.avid4.com/blog/journey-to-becoming-a-b-corp#finder-overnight) [Expedition](https://blog.avid4.com/blog/journey-to-becoming-a-b-corp#finder-expedition) Pre-K K 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th Burlingame Mill Valley Moraga Oakland Palo Alto Boulder Boulder - Valmont Castle Rock Colorado Springs Denver - Greenwood Village Denver - Lowry Denver - Stapleton Denver - Washington Park Golden Highlands Ranch Lafayette Superior Portland Go Grade Entering 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th Go Grade Entering 5th 6th 7th 8th 9th 10th 11th Go # Journey to Becoming a B Corp, Outdoor Advocacy and What's a B Corp? [Back to Blog Homepage](https://blog.avid4.com/blog/) Posted by [Andrea Stutesman](https://blog.avid4.com/blog/author/andrea-stutesman) on March 18, 2021 [![](https://blog.avid4.com/hubfs/201606-5261-avid2%20(1)-1.jpg)](https://blog.avid4.com/blog/journey-to-becoming-a-b-corp) Share This [Twitter](https://twitter.com/intent/tweet?original_referer=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp&ref_src=twsrc%5Etfw&text=Journey%20to%20Becoming%20a%20B%20Corp,%20Outdoor%20Advocacy%20and%20What's%20a%20B%20Corp?&tw_p=tweetbutton&url=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp&display=popup&ref=plugin&src=like&kid_directed_site=0) [Google Plus](https://plus.google.com/share?app=110&url=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp) [Pinterest](https://www.pinterest.com/pin/create/button/?url=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp&media=https://f.hubspotusercontent30.net/hubfs/524285/201606-5261-avid2%20%281%29-1.jpg) In 2020, [Avid4 Adventure](https://avid4.com) officially earned the title of Certified B Corporation! We are thrilled to join the growing community of[other Certified B Corps](https://bcorporation.net/directory). You may be asking yourself, “What’s a B Corp?” No, it’s not a fancy club or rigorous bootcamp. The “B” actually stands for benefit. According to[BCorporation.Net](https://bcorporation.net/), “Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.” More often, people are understanding the importance of working for, buying from, and investing in companies that are transparent and align with their values. Certified B Corps are leading a worldwide shift that holds businesses accountable when it comes to their environmental and social influence. This certification allows for mission-driven companies to expand their purpose beyond profit to include general and public benefit as well.  [![certified b corp summer camp](https://blog.avid4.com/hs-fs/hubfs/DSC_0156-1-1.jpg?width=800&name=DSC_0156-1-1.jpg)](https://avid4.com) Becoming a Certified B Corp has already helped hold our organization more accountable when it comes to the influence (often a chain reaction) of our business decisions. From providing much-needed childcare and jobs to our community during COVID-19, to developing a 90% paid sick leave policy for staff who needed to quarantine, these are just a couple of examples of the choices we made with our B Corp certification in mind. Read more about our journey below.  ## **Our Journey to Becoming a Certified B Corp** Becoming a certified B Corp has helped us take calculated strides toward greater outdoor advocacy, taking better care of our [public lands](https://blog.avid4.com/blog/how-to-take-care-of-public-lands-four-questions-to-ask-yourself) and improved social impact. Our journey to becoming a Certified B Corp included: - Taking the[B Impact Assessment.](https://bimpactassessment.net/) - Engaging our staff in the conversation and involving them in the process to become certified. - Forming working groups, analyzing the assessment and developing action plans for where our organization could improve.  - After implementing some changes, exceeding our expectations on the B Impact assessment.  - Hiring external B Corp consultants to help with analysis in the first year and future strategy and direction. [![climbing](https://blog.avid4.com/hs-fs/hubfs/climbing.jpg?width=800&name=climbing.jpg)](https://avid4.com) Through the process of becoming a B Corp, here are just a few of the immediate improvements that we achieved within the main B Impact Assessment categories. - ### Governance - ### Workers - ### Environment - ### Community [![certified b corp summer camp](https://blog.avid4.com/hs-fs/hubfs/Golden%26Wash_Week8_7-17-34%20(1)-1.jpg?width=800&name=Golden%26Wash_Week8_7-17-34%20(1)-1.jpg)](https://avid4.com) Avid4 Adventure is the only summer camp that is a Certified B Corp in the state of Colorado and one of only two in the entire United States. We are also the only overnight camp in the world that is B Corp certified. We are excited to continue the journey and think innovatively on ways in which we can improve even more in the future. ◾ At Avid4 Adventure, we empower kids of all ages to choose active, outdoor lifestyles through positive risk taking in sports like rock climbing, mountain biking, kayaking, hiking and more. We offer summer [Day Camps](https://avid4.com/day-camps-overview/), [Overnight Camps](https://avid4.com/overnight-camps) and [Expeditions](https://avid4.com/expedition-camps) in the Bay Area of California, Colorado and Oregon. To learn more about our social and environmental impacts, click the button below. [![Learn More](https://no-cache.hubspot.com/cta/default/524285/f6990d15-28d0-4bc7-b421-caf23d984784.png)](https://cta-redirect.hubspot.com/cta/redirect/524285/f6990d15-28d0-4bc7-b421-caf23d984784)   Share This [Twitter](https://twitter.com/intent/tweet?original_referer=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp&ref_src=twsrc%5Etfw&text=Journey%20to%20Becoming%20a%20B%20Corp,%20Outdoor%20Advocacy%20and%20What's%20a%20B%20Corp?&tw_p=tweetbutton&url=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp&display=popup&ref=plugin&src=like&kid_directed_site=0) [Google Plus](https://plus.google.com/share?app=110&url=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp) [Pinterest](https://www.pinterest.com/pin/create/button/?url=https://blog.avid4.com/blog/journey-to-becoming-a-b-corp&media=https://f.hubspotusercontent30.net/hubfs/524285/201606-5261-avid2%20%281%29-1.jpg) Topics: [summer camp](https://blog.avid4.com/blog/topic/summer-camp), [Working for Avid4 Adventure](https://blog.avid4.com/blog/topic/working-for-avid4-adventure), [Outdoor Advocacy](https://blog.avid4.com/blog/topic/outdoor-advocacy) ### NAVIGATION - [Day Camps](https://avid4.com/day-camps/) - [Policies](https://avid4.com/policies/) - [Overnight Camps](https://avid4.com/overnight-camp/about-colorado-mountain-camp/) - [Contact](https://avid4.com/contact-us/) - [Gear Store](https://gear.avid4.com/) - [Blog](https://blog.avid4.com/blog) - [About Us](https://avid4.com/about-us/) - [Staff Portal](https://avid4.com/jobs/staff-portal/) - [Jobs](https://avid4.com/jobs/summer-jobs-overview/) - [Parent Login](https://campsself.active.com/Avid4AdventureNew?_ga=2.82785814.1896501485.1508936271-1717527764.1507131859) - [Scholarships](https://avid4.com/scholarship/) - [Request Info](https://avid4.com/request-information/) ### GET IN TOUCH **Avid 4 Adventure** PO Box 287, Boulder, CO 80306 [1.720.024.2412](tel:+17202492412) **Social** ### ACCREDITATIONS [![](https://avid4.com/img/accreditations/licensed.png)](https://www.colorado.gov/cs/Satellite/CDHS-Main/CBON/1251590215770) [![](https://avid4.com/img/accreditations/accredited.png)](https://www.acacamps.org/) [![](https://avid4.com/img/accreditations/leave-no-trace.png)](https://lnt.org/youth-program-accreditation) © All content copyright 2018 Avid4 Adventure. Site Design by [Designsensory](https://www.designsensory.com)