What's a "B" Corp?
You may be asking yourself, “What’s a ‘B’ Corp?” No, it’s not a fancy club or rigorous bootcamp. The “B” actually stands for benefit. According to BCorporation.Net, “Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.” Avid4 Adventure is currently in the process of applying to become a Certified B Corp.